After an entire adolescence involved in elite sport, namely representing Southampton FC academy and then later on the South East England rugby team, Max ended up at university studying Mathematics however quickly realised that was not where he belonged and instead pursued a career in fitness.

Now with a decade of experience behind him, Max has established himself as both a top UK coach and athlete and in 2020 decided to create FLUX. to share his knowledge to the wider CrossFit community.

“I’ve made loads of mistakes and learnt a lot of lessons along my way. I want to streamline the path to success for our athletes by ensuring they don’t make the same mistakes that I did!”

His passion, commitment and leadership are undeniable and are all highlighted by his achievements; most notably placing 32nd (UK) and 866th (Worldwide) in the 2022 CrossFit Open as well as captaining a team to 7th at Strength in Depth Origins 2023. This has all been whilst practicing what he preaches and following the FLUX. Compete programme (Look out for his scores on the leaderboard!).